From PRFuel...
It's about perception, and not reality. It's because word-of-mouth can overpower PR
campaigns - be it a campaign launched by a tourism department or chamber of commerce, or a campaign launched by a company. It's also because PR can be a powerful force, convincing people like me - despite all the negatives
associated with a company like Wal-Mart - to go a half-hour out of my way on an eight-hour trip to shop there.
It's about perception, and not reality. It's because word-of-mouth can overpower PR
campaigns - be it a campaign launched by a tourism department or chamber of commerce, or a campaign launched by a company. It's also because PR can be a powerful force, convincing people like me - despite all the negatives
associated with a company like Wal-Mart - to go a half-hour out of my way on an eight-hour trip to shop there.
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